Camelot officially handed off operation of the National Lottery to Allwyn on Wednesday with a 10-year license transfer. Players will notice some subtle but significant differences, with their favorite logo now featuring a blue star for an overall friendlier vibe.
There will also be in-store changes that include a fresh new look for retail kit being introduced throughout 2018. A trial with select retailers will commence in February before becoming operational in approximately 50 stores by March’s end and all 40,000+ retail partners by autumn.
New promotions to promote Lotto will include an initiative called ‘Will You Be Next?” that seeks to demonstrate that anyone can win big at its four core games: Lotto, Set For Life, EuroMillions and Thunderball. This campaign will run until 2023 and focus on these four games: Lotto, Set For Life, EuroMillions and Thunderball.
One significant change will be the introduction of restrictions on how many scratch cards players can purchase at once both online and in stores, in order to prevent people from over-indulging and potentially losing money on tickets – an essential element of responsible gambling strategies for lotteries.
One significant change will be the return of Lotto midweek draws which have been featured since 1996 on BBC One. At first they were part of the same show as the main Lotto draw but from 1997 these Wednesday draws have had their own studio with Gethin Jones, Christopher Biggins, and OJ Borg hosting them.
Since 1994, The National Lottery has distributed more than PS92 billion in prizes and created more than 7,000 millionaires since its launch. Last year alone saw over one millionaire created every day on average – this trend will likely continue under their fourth licence agreement as they work towards creating even more millionaires and prize winners!
Scientific Games is proud of their global leadership position in the lottery and instant games industries, and is honored to serve The National Lottery exclusively as their supplier of scratchcard products. Starting February 1st, Scientific Games begins their Enhanced Partnership programme with The National Lottery by setting strategic milestones such as opening an innovative 92,000 sq/ft state-of-the-art scratchcard logistics facility in Warrington serving The National Lottery retail customers.
Scientific Games has utilized state-of-the-art technology and logistical processes to increase efficiency while decreasing environmental impact at its facility in Leeds, where all scratchcards for The National Lottery will be manufactured. Furthermore, Scientific Games employs thousands of highly skilled workers at its UK sites and globally (over 2,000 apprentices and trainees alone!). Furthermore, Scientific Games boasts unparalleled levels of customer support to guarantee players have access to high quality lottery games at all times.