Video can be an extremely effective way to communicate with your target audience and increase sales. Instagram provides users with tools for uploading and sharing video content in various forms – in-feed videos, live video streaming, stories reels ads. Utilizing these tools you can craft engaging video that captures audience attention.
Instagram video should be part of every business strategy, from individual brands and individuals alike. Videos posted to Instagram receive more comments and 38 percent higher engagement than image posts – not to mention it’s free to use! But to take full advantage of Instagram video you must be able to create quality videos using appropriate editing software while learning how to edit for Instagram.
One of the more popular free and paid video editing programs for creating high-quality content is Blender, an open-source program used for creating 2D or 3D animations and video content. However, its learning curve can be steep and features limited. Adobe Premiere Pro provides another professional option with an easier user-friendly interface as well as additional plugins that add extra functionality to projects.
Along with choosing an editing program, it’s also crucial to understand which formats and sizes Instagram accepts for video uploads. Different file sizes and aspect ratios must be kept in mind when producing video content for Instagram; popular formats are in-feed, live feeds, reels. Instagram even has its own platform called IGTV where longer-form videos can be uploaded directly onto its platform.
Instagram in-feed videos are one of the most prominent forms of media on Instagram and are displayed as square or landscape videos in your followers’ feeds. They’re an effective way to showcase products or services, offer behind-the-scenes access, or just tell a tale.
Live videos allow you to broadcast real-time video to your followers in real time, offering them a direct way to engage and build connections. They can be recorded directly from your phone or camera and streamed live from multiple locations simultaneously; the only downside being once your broadcast ends, the video no longer exists online.
Reels are an innovative form of Instagram video that allow you to showcase small pieces of your content with your audience. They can either be shot directly in the app, or preshot and uploaded as regular videos.
To maximize Instagram video, it is crucial that you prioritize it above other forms of content. Plan, record and batch-create videos using either your phone or camera before editing for high quality – these Instagram tips can help you produce engaging videos that will enrich the viewer experience and lead to increased engagement on Instagram.